Know every customer, in context

Starko's built-in CRM models customers across a full B2B hierarchy — tenant, company, and individual — with verified identity, custom attributes, churn scoring, and a per-customer AI memory your whole team shares. No separate CRM required.

A CRM built for support, not bolted on

Every conversation already knows who it's with — the account, the history, and what matters about them.

B2B tenant hierarchy

Model customers across three levels — tenant, company, and individual — each with its own contacts and routing, so account structure mirrors reality.

Verified identity

Confirm customer identity with cryptographic verification, so only authenticated users can claim a profile or unlock their history.

Per-customer AI memory

Durable facts about each customer — preferences, recurring issues, language, sentiment — are consolidated automatically so AI and humans share one consistent view.

Custom attributes

Store any key-value attribute per customer — plan tier, MRR, signup date — pushed from your app and editable in-app.

Customer scoring

Track a score per customer for churn risk or value, visible across lists and profiles so at-risk accounts surface before they leave.

Anonymous-to-identified merge

Pre-login conversations stay attached when a visitor later signs in, so context is never lost the moment someone becomes a known customer.

Collaborative profile notes

Keep rich-text team notes on each customer with real-time collaborative editing — the account context your whole team can build on.

Unified customer dashboard

One profile view with details, related tickets, conversations, and analytics — filterable and exportable when you need the data elsewhere.

Context that compounds

The more Starko learns about a customer, the better every future interaction gets — for the AI and your team alike. Rich profiles turn one-off tickets into a relationship your whole team can build on.

Monthly interactions
16,000+
Avg. response time
~14s
Added headcount
Zero

See customer case studies → · Compare Starko to other support tools →

Frequently asked questions

Does Starko include a CRM, or do I need a separate one?
Starko has a built-in CRM. Every conversation and ticket is tied to a customer profile with a full B2B hierarchy — tenant, company, and individual — so you don't need a separate system to understand who you're helping.
What is the B2B tenant hierarchy?
It models customers across three levels: the tenant (the top-level account), the companies under it, and the individuals within each company — each with their own contacts and routing. This mirrors how B2B accounts actually work.
What is per-customer AI memory?
Starko automatically consolidates durable facts about each customer — preferences, recurring issues, language, and sentiment — into a single memory that both the AI agent and your team can see, so context carries across every conversation.
Can I push data from my own app into a customer profile?
Yes. Custom attributes let you store any key-value data per customer — like plan tier, MRR, or signup date — pushed from your app via external ID mapping and editable in-app.
How does customer scoring work?
You can track a score per customer for churn risk or value. Scores are visible across customer lists and profiles, so high-risk or high-value accounts surface where your team will see them.

Part of the Starko platform — explore support, ticketing, integrations, and analytics →

Turn conversations into relationships

Give every customer a profile that remembers them — and give your team the context to help faster.