Threads: Centralized Client Conversations
Starko Threads are the foundation of how you communicate with clients across all integrated channels. Rather than juggling support requests across disconnected appsâsuch as email, Instagram DMs, Telegram, WhatsApp, and website chatâThreads consolidate all client interactions into one unified view. This significantly improves response times, support quality, and operational efficiency.
What Are Threads?
Each Thread represents a full conversation history between your team and a customer, regardless of which channel the interaction originated from. Whether a client contacts you via Instagram, replies to an email, or sends a WhatsApp message, the interaction is automatically captured and organized into a single thread.
Threads are:
Persistent: They maintain the full history of a conversation across time and context.
Channel-Agnostic: One thread can contain inputs and responses from multiple platforms.
Actionable: You can reply, assign, escalate, tag, or automate responsesâall from one interface.
Why Threads Matter
Using Threads offers several key benefits:
Workflow Simplification: Eliminate the need to monitor multiple platforms individually.
Context Preservation: Never lose the conversation history, no matter which agent or channel is involved.
Improved Responsiveness: With a centralized view, teams can respond faster and more consistently.
Seamless AI + Human Handoff: The AI assistant can handle basic queries and escalate to a human when neededâall within the same thread.
Data-Driven Insights: Completed threads can be summarized by the system, generating valuable product and customer experience insights.
Using the Threads Tab
The Threads Tab is where all live and historical conversations are displayed. It serves as the operational hub for managing support interactions.
Key capabilities include:
Viewing Active Conversations: See all ongoing interactions in real time, including who the customer is, which channel theyâre using, and what theyâre asking.
Monitoring AI Conversations: Watch how the AI assistant is responding to queries. At any point, agents can take manual control of the conversation.
Prioritization and Tagging: Use tags, labels, or flags to categorize conversations by urgency, topic, or department.
Assignment and Escalation: Assign threads to specific team members or escalate based on trigger conditions (e.g., negative sentiment, unresolved issues).
Search and Filters: Quickly locate past threads by keyword, tag, or customer identity.
Human + AI Collaboration
Starko Threads are designed to make collaboration between your support agents and AI seamless:
The AI assistant can automatically handle frequently asked questions or trigger automated actions (e.g., âcheck order statusâ).
If the conversation requires nuance or exceeds the assistantâs confidence threshold, it automatically flags the conversation for a human.
Agents can review the thread context, jump in at any time, and continue the conversation without disruption.
Thread Summarization and Insights
When a thread is marked as completed, Starko automatically generates a summary of the entire interaction. This summary includes:
The core issue or question raised by the client
Actions taken (by AI or human agent)
Resolution status
Detected sentiment
Suggested follow-up or related knowledge base entries
These summaries are searchable and stored, giving your team:
Conversation-level analytics
Customer behavior patterns
Product improvement suggestions
This makes Threads not just a support tool, but also a feedback pipeline for product teams and CX strategists.
How Threads Support Product Development
Every conversation contains insight. By reviewing thread summaries over time, you can:
Identify recurring issues or feature requests
Prioritize product roadmap items based on real user demand
Spot broken flows or documentation gaps
Create stronger user-facing documentation based on the questions your team receives
By integrating support and product feedback in this way, Starko Threads help close the loop between your customers and your development team.
Next Steps
To get started with Threads:
Go to the Threads tab from the main dashboard.
Connect your support channels (if not already connected).
Begin responding to new threads as they appear.
Use filters and tagging to stay organized.
Review thread summaries regularly for product insights.